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营销演讲之基调发言

金融英语   点击:次   发布时间:2006-12-30   【字体: 】   来源:Gzu521.com
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  keynote speech
  a keynote speech is to outline the subjects to be addressed by other speakers at an event,and to establish the tone of a meeting or program.
  基调发言也称主题演讲,目的就是限定一个集会上其他演讲者演讲的主题,奠定一个会议或活动的基调。基调发言也直接关系到确立大会的感情基调。
  eye contact 眼神交流
  move your eyes slowly from person to person, and pause two or three seconds with each listener;
  眼睛慢慢地从一个移动到另一个人,在每一个人身上停留两到三秒钟时间;
  look at people straight or look at the bridge of their noses or chins;
  眼睛直视听众,或看着他们的鼻梁或下巴
  look for the friendlier faces and smile at them one by one, then move on to the more skeptical members and smile at them one by one also;
  找到那些看起来比较友善的听众,逐次朝他们微笑;然后目标转向那些有些怀疑的听众,也逐渐朝他们微笑;
  imagine the audience in bathrobes in case you are nervous.
  如果你感到紧张,不妨想象听众都穿着浴衣的样子。
  how to communicate with the audience 怎样与听众交流
  a message worth communicating; 要有值得交流的观点;
  gain the listeners' atention: capture their interest and build their trust; 引起听众的注意:抓住他们的兴趣并赢得信任;
  emphasize understanding; 重视理解;
  obtain their feedback; 获得反馈;
  watch your emotional tone; 注意声调要有感情;
  persuade the audience; 说服听众;

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