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一、英文： in this conversation, tanya nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, carla hutchison, about the advertising campaign for the company’s new ice-cream sandwich. tanya: good morning, carla. how are you today? carla: i’m doing fine. how about you? tanya: great, thanks. so, what’s the status of our advertising campaign? carla: as i mentioned before, it’ll be a national campaign starting next month. we’ve decided to use a variety of media for full coverage. first, we’ll have 30-second spots on television once a day for 3 weeks.at the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. finally, we’ll have some outdoor ads using billboards near main entrances to big cities. tanya: what style will the ads use? carla: we’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. there’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla. tanya: sounds like an ideal approach. will we have a new slogan? carla: definitely. the advertising agency’s working onthat right now. they’ll have some proposals ready by the end of the week. tanya: sounds like we’ll have a winner on our hands! 二、中文篇： 在这个对话中，tanya nichols是一家冰淇淋生产公司的老板，她正在和她的市场部经理carla hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。 tanya: 早上好，carla。你今天过得怎么样？ carla: 我很好，你呢？ tanya: 很好，谢谢。我们公司的广告宣传作得怎么样了？ carla: 正如我以前所提到的，我们下个月开始的宣传活动，是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先，我们在电视上做持续三个礼拜的广告，每天一次，时间为30秒钟传。同时，我们还会在被选中的人口较多的城市的电台广播中宣传，每天三次，每次时间为15秒。最后，我们还会有一些户外宣传活动，在大城市的主要入口处，树立广告牌。 tanya: 那么采取什么样的风格呢？ carla: 我们将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。我们还会通过对多样性口味选择的宣传，告诉大家推荐我们公司产品的原因，香草并不是惟一的口味。 tanya: 似乎是个完美的方案。我们会有新的口号吗？ carla: 当然，广告代理商正在设计呢。这个周末会出台一些新的策划。 tanya: 听起来我们将会成为一个大赢家！ |
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